Marketing diagnostic and experiment canvas

Find the guesswork in your marketing.

The diagnostic takes about five minutes and fills in part of the canvas for you. No sign-up to take it. Test your channels with small experiments before you commit more time or money.

01

One number

A metric, a target and a date.

02

Work backwards

Down to a figure per day.

03

Where they are

The places your customer already goes.

04

Small bets

Many at once, each with a guessed number.

05

Day thirty

Double what worked. Kill what did not.

130 experiments, each with a first move.

Use Experiment Library on its own, without taking the diagnostic.